Corporate identity and media wayfinding for
the hospital in Gela. The communication design is part
of an extensive program of the clinic’s transformation
that involved the internal re-organization of services,
modernization of the building, improving the efficiency
of the operating procedures and protocols for the
delivery of services in addition to the normal and
continuous update of staff and the upgrading of equipment.
Within this dynamic process, which aims at consolidating a
new profile of “pain-free hospital”, the strategy of
coordinated visual identity develops a reading of the
specific brand (starting with the naming), the same concept
of a place for care and attention and support for service
personnel and users. The use of digital tools such as QR
CODEs, applied to all the designed paper products,
repositions every small object in a wide and coherent range
of items that applies a level of conformity to all signs, the
new logo and the entire image of the hospital through the
web site.
SANTABARBARA HOSPITAL
by Gaetano Licata, Michele Maria Cammarata
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Name
SANTABARBARA HOSPITAL
Type
Corporate identity
Client
Santabarbara Hospital - So.Ge.Sa
designer
Gaetano Licata, Michele Cammarata
Collaborators
Michela Maniscalco, Isabella Fera (fotografia/photography); Francesco Monterosso (web designer); Sheila Garcia Prado, Mariapia Polizzi, Valentino Consiglio, Giuliana Cangelosi
Materials
Acrylic, stainless steel, PVC, paper, fabric
Technologies
Letterpress printing, cutting and laser engraving
Printer
Seristampa
Company Contacts
SANTABARBARA HOSPITAL
93012 Gela (CL) - IT
TEL. 0933 817101
www.santabarbarahospital.it
info@santabarbarahospital.it
Designer Contacts
Gaetano Licata
gaetano.licata@unipa.it

Michele Maria Cammarata
michele.cammarata@hotmail.com

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