The new corporate identity of the Convention Bureau of the Riviera di Rimini, the oldest among Italian Convention Bureaux, is based around the conception of an original and highly striking visual identity. In line with international experience, the new logo has been redesigned to focus attention on the destination of the Convention Bureau, reversing the traditional idea that sees description of the activity as subject to its geographic contextualization. From this conceptual approach a graphic image has been derived that visually translates the primary function of a Convention Bureau: to match the facilities on offer within the area in which it operates with the demands and needs of those who organize events, or, more succinctly, to act as the point of contact between supply and demand (with reference to the graphic image: a point at the center of two stylized arrows). Thus conceived, the logo becomes the guiding element of a well-thought out system that involves the application of various media and in various graphic forms. The idea is applied in "Il Riviera", a specially designed custom font, and a series of decorative textures that personalize various communications tools, both in paper and digital media: from the headings kit to the publications, from the gadgets to the website, and so on up to the super-graphics employed in the architectural spaces.
RIVIERA DI RIMINI CONVENTION BUREAU
by Tassinari/Vetta - Irene Bacchi, Leonardo Sonnoli, Relé
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Name
RIVIERA DI RIMINI CONVENTION BUREAU
Type
Visual identity and brand
client
CONVENTION BUREAU DELLA RIVIERA DI RIMINI
agency
Relè
art direction
LEONARDO SONNOLI (TASSINARI/VETTA)
designer
LEONARDO SONNOLI, IRENE BACCHI (TASSINARI/VETTA)
materials
Various materials for the creation and support of promotional gadgets, publicity materials, web sites, digital tools, and the signal system for the headquarters.
printer
ARTI GRAFICHE RAMBERTI
Company Contacts
Convention Bureau della Riviera di Rimini
47923 Rimini (RN) - IT
TEL. +39 0541711500
www.riminiconvention.it
Designer Contacts
Tassinari/Vetta - Irene Bacchi, Leonardo Sonnoli
www.tassinarivetta.it

Relé
www.agenziarele.it

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