Sciur is an interdisciplinary intercultural project for a wine with a high level of sustainability and environmental compatibility. The program works on several levels: from compliance with sustainable criteria and the rationalization of the organization of labour to the highlighting of the historical and cultural qualities linked to the production of the wine. The communication design in particular makes use of the application of new digital technologies in that Sciur applies a QR code to the bottle that links to a site dedicated to the product: information on its history, its territory of origin and storytelling related to its production are expanded and amplified, helping consumers to understand and go further in depth into the quality of the wine and the values attached to it.
SCIUR
by Total Tool - Giulio Ceppi
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Name
SCIUR
Type
Corporate research.
COMPANY
Gruppo Italiano Vini Nino Negri
DESIGNER
Giulio Ceppi – Total Tool
Collaborators
Giacomo Mojoli, Francesco Zurlo, Stefano Mandato, Davide Airoldi
Sustainable parameters
Design and agronomic management of the vineyard (no use of herbicides, only natural fertilizers and green manure, careful selection of pesticides, soft pruning). A natural search for balance in the wine with no intervention. Marked reduction of sulphites in the wine. Management of water and energy resources and waste products. Eco-packaging (lightened bottle, deleted labels, recyclable capsule/top/cardboard).
Company Contacts
Gruppo Italiano Vini Nino Negri
Calmasino (VR) - IT
TEL. +39 0456269600
www.giv.it
Designer Contacts
Total Tool - Giulio Ceppi
www.totaltool.it

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