Covering the whole of Italy, the “La casa di pietra” research project has seen the involvement of craftsmen and companies active in the working and processing of a wide range of materials: marble, wood, metal, crystal, silver, pottery, leather, plexiglass and so on. The 30 or so product collections stem from an initial stimulus which invites two hitherto unconnected companies to work together on the basis of the combination of marble and other materials. The creative process determines the entire evolutionary path of the object: from the definition of the company’s characteristics to the combination between companies and materials that stimulates experimentation with different materials in a single product and from the development of communication and exhibition events to online sales through the company’s own portal or through Italian and international ones.
LA CASA DI PIETRA
by Gumdesign - Laura Fiaschi, Gabriele Pardi
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Name
LA CASA DI PIETRA
Type
Corporate research.
COMPANY
Gumdesign
DESIGNER
Laura Fiaschi, Gabriele Pardi – Gumdesign
Materials
Marble, stone, crystal, glass. leather, hide, wood, steel, silver, pottery, Corian, Plexiglas, porcelain, nidrall, LED.
Sustainable parameters
A cultural project that focuses on the commercial boosting of the companies involved, a corporate research project extended to cover the whole of Italy and involving craftsmen and companies and numerous types of materials which has recieved the Best Communicator Award.
Company Contacts
Gumdesign
Viareggio (LU) - IT
TEL. +39 0584387555
www.gumdesign.it
Designer Contacts
Gumdesign - Laura Fiaschi, Gabriele Pardi
www.gumdesign.it

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