AREA DESIGN THINKING BARILLA
BY FRANCESCO BOMBARDI
FOR BARILLA G. E R. F.LLI
This project looked at the definition of a new space dedicated to innovation using the Design Thinking approach in which the working groups could develop and prototype product ideas and innovative services. The area, integrated into an existing industrial space, has been designed so as to allow the exchange of various activities in a flexible and modular system according to the specific project requirements. The operating environment has been structured around different dedicated areas: Need Finding for workgroups, Research for brainstorming, Workshops and an experimental kitchen island for testing prototypes. At the heart of the project is a series of digitally created structures designed with an interlocking system with the possibility of modifying the design files via an open platform for interaction with users.
AREA DESIGN THINKING BARILLA
by Francesco Bombardi
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Name
AREA DESIGN THINKING BARILLA
Type
Creative workshop/laboratory.
COMPANY
Barilla G. e R. F.lli
DESIGNER
Francesco Bombardi
Collaborators
Andrea Acerbi
Materials
Tables with stratified layers of laminated Okoumè wood and writable surfaces.
Company Contacts
Barilla G. e R. F.lli
Parma (PR) - IT
www.barillagroup.com
Designer Contacts
Francesco Bombardi
www.francescobombardi.it

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