PROGETTO EDITORIALE ABITARE
BY MARIO PIAZZA
FOR RCS MEDIAGROUP
The new graphic and editorial design of the magazine Abitare is based on three guiding concepts: focusing on the notion of "design" in its broadest sense; transforming the magazine from a "repertoire" of projects to a "repertoire of thoughts" about design; adopting a multidisciplinary and open reading approach to the various investigative and analytical codes. Each project featured in the magazine is organized by keywords, each of which is introduced with an in-depth theoretical article edited by an internationally renowned authority. From the graphics and communication point of view of, the new Abitare aims to offer a brand new reading experience, combining visual and textual languages and using heterogeneous platforms (printed material, website, Facebook, iPad, iPhone, International Festival of Architecture). The format is divided into three areas, each made of a different type of paper: the section devoted to the presentation and reading of the projects (narration/narrative) is uncoated paper, the foldout insert dedicated to thematic/graphic in-depth element (panorama) is uncoated 120g paper, while the informative section dedicated to the product (reference) is glossy coated paper. The new logo is a reworking of the original heading, confirming red as the dominant colour.
PROGETTO EDITORIALE ABITARE
by Mario Piazza
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Name
PROGETTO EDITORIALE ABITARE
Type
Inglese Publishing design project
client
RCS MEDIAGROUP - ADIMEMBER
designer
MARIO PIAZZA - 46 XY
with REDAZIONE ABITARE
materials
Paper. Cover: 250g natural. Inside: 90g natural, 140g natural, and 90g matte.
printing tecniques
Roto offset
format
242 x 287 mm
printer
Nuovo Istituto Italiano Arti Grafiche, Bergamo
Company Contacts
RCS MediaGroup
20132 Milano (MI) - IT
TEL. +39 0225843574
www.rcsmediagroup.it
Designer Contacts
Mario Piazza
www.aiap.it

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