Open is a research platform designed for the purpose of inserting technology and communications into different cultural sectors in order to develop new applications for mobile phones. The venture was carried out by Edizioni Zero for Vodafone, notable for being the first operator to have launched an open call for app development. The project started as a workshop, organized into six thematic areas (food, design, sports, family, ideas, arts) and set among the spaces of the Triennale di Milano for three months without interruption: from February to May 2012. The event saw the participation of a good 20,000 spectators - involved in symposia, exhibitions, conferences, workshops, concerts - plus the wider web audience, who were able to access a thematic website enriched with blogs, videos and applications. The concept of anticipating the themes and content staged (numerous projects were presented on their debut in Italy) contributed to the creation of fertile ground for debate and research, culminating in the design, prototyping and deployment of apps. Of the 410 ideas submitted, five became reality. The implementation of the new apps was developed through 1,920 hours of work, carried out in close collaboration between the designers and the development team of the Open permanent laboratory.
OPEN
by Edizioni Zero
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Name
OPEN
Type
Research platform, application production.
client
VODAFONE
designer
EDIZIONI ZERO
with
MARCO SAMMICHELI (DESIGN),
ANDREA LISSONI (ARTE|ART),
SIMONE BERTUZZI (MUSICA|MUSIC),
MATTEO LENARDON (IMPRESA|CORPORATE),
GIANLUCA BISCALCHIN (FOOD),
MATTEO LANCINI (FAMIGLIA|FAMILY),
DANIELA SCALIA (SPORT).
materials
Symposia, displays, conferences, workshops, concerts, demonstrations, themed blogs, videos and applications.
technologies
Editorial, web and event processes. Planning, rapid prototyping, and finally distribution of apps for mobile phones.
Company Contacts
Vodafone Italia
20147 Milano (MI) - IT
www.vodafone.it
Designer Contacts
Edizioni Zero
www.edizionizero.com

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