The opening of MAXXI, Museo Nazionale delle arti del XXI secolo, designed by Zaha Hadid, marked a turning point for Rome’s already extraordinary museum offering, thanks to its unusual urban position. To provide information on contents and guide visitors around such a complex piece of architecture, distinctive visual communication was required that was incisive but not invasive. The design was therefore conceived in relation to the architectural forms. The signage elements, white on white walls, are perceived through shadows and volumes: set away or fixed to the wall depending on their function, they seem to emerge from the wall, becoming part of the building.
Maxxi
by Massimiliano Patrignani, Doretta Rinaldi, Monica Zaffini, ma:design
entrance.jpg
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gate.jpg
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indoor_panel.jpg
information_desk.jpg
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toilette.jpg
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Name
MAXXI
Type
Visual communication design: exhibit design, signage system, pictogram design, art direction, motion graphics
Client
Fondazione MAXXI
DESIGNER
MASSIMILIANO PATRIGNANI,
DORETTA RINALDI,
MONICA ZAFFINI
(MA:DESIGN) - ADIMEMBER
Collaborators
GIOVANNI SALERNO
Materials
MDF, ALUMINIUM, HIGH-DENSITY POLYSTYRENE
Technologies
SCREEN-PRINTING, DIGITAL PRINTING, LACQUER, PAINTING
Company Contacts
Fondazione MAXXI
00196 Roma (RM) - IT
TEL. +39 063225178
www.fondazionemaxxi.it
Designer Contacts
Massimiliano Patrignani
www.madesign.it

Doretta Rinaldi
www.madesign.it

Monica Zaffini
www.madesign.it

ma:design
www.madesign.it

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