Visual identity and coordinated
communication system for an association that aims to bring
together Venetian confectioners in order to preserve and
promote the confectionery tradition of the territory. The
project is based on the fact that Venice is mysterious and
full of legends. Some of these legends explain the
confectionery tradition allowing us to discover a world in
which reality and fiction mingle, letting us appreciate the
pastry but even more so by creating a link with the tradition,
history and identity of the city. To do this, every pastry from
tradition is explained through an illustrated history and each
is associated with a pattern that is repeated on different
packs. The website tells the story of the origin of three
typical sweets: spumiglia, pan del Doge and bussolà. For
each sweet a one-off parallax scroll is used which includes
music and sounds that intrigue and involve the user.
MASTRI
by Valentina De Agnoi, Martina De Vincentiis, Marta Vianello
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Name
MASTRI
Type
Corporate identity
Università
Università IUAV di Venezia - ADIMEMBER
students
Valentina De Agnoi,
Martina De Vincentiis,
Marta Vianello
Supervisor
Ginette Caron
Assistant supervisor
Laura Cattaneo
Materials
A range of paper and digital support media, packaging.
Technologies
Printing, web programming.
Company Contacts
Università IUAV di Venezia
30123 Venezia (VE) - IT
TEL. +39 0422590699
www.iuav.it
Designer Contacts
Valentina De Agnoi
vale.deagnoi@gmail.com

Martina De Vincentiis
martinadevincentiis@libero.it

Marta Vianello
marta.vi@hotmail.it

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