Il futuro nelle mani. Artieri domani
BY 5+1AA, STUDIO KHA, UNDESIGN
FOR COMITATO ITALIA 150
The artisan as a phenomenon of “popular avant-garde” was analyzed in The Craftsman by Richard Sennett (2008) and Shop Class as Soulcraft: An Inquiry Into the Value of Work by Matthew Crawford (2009). From the viewpoint of “Future in the hands. Pioneers Tomorrow (Il futuro nelle mani. Artieri domani)”, the militant artisan becomes a pioneer, a child of the counterculture, a pirate opposing machinery. The visual identity project (edited by Undesign) suggested exactly this scenario. The logo, a bolt with two Meccano strips crossed underneath it like a skull and crossbones, goes hand in hand with the typography set in Akzidenz Grotesk, the ideal typeface for the gigantic inscriptions imprinted on the walls of the exhibition area located in what are the ex-Officine Grandi Riparazioni (where locomotives and carriages used to be repaired). For the area where one approaches the key point of the exhibition, the designers decided to use the graphic art and style of the railways. A red St. Andrew’s cross indicates entrance to the start of the area, while a series of signs showing a diagonal stripe indicate the imminent approach to a “level crossing”. In addition to pointing out the presence of the various workshops, this represents the threshold, or start of the main part of the exhibition, where a Ghost Train (a digital installation by Bonsai Ninja) is ready to run over anyone it finds in its way.
Il futuro nelle mani. Artieri domani
by 5+1AA, Studio Kha, Undesign
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Name
Il futuro nelle mani. Artieri domani
Type
Exhibition by rotation
PLACE
Officine Grandi Riparazioni, Torino (17.03_20.11.2011)
CLIENT
COMITATO ITALIA 150
CURATOR
ENZO BIFFI GENTILI (with Seminario Superiore di Arti Arti Applicate della Congregazione dell’Oratorio di Torino_MIAAO)
art director
ENZO BIFFI GENTILI
scientific committee
RICCARDO BEDRONE, LUCIANO LANNA, ANNE LECLERCQ, LUISA PERLO/A.TITOLO
architectural design, layout
5+1 AA, STUDIO KHA
exhibition identity and graphic design
MICHELE BORTOLAMI, TOMMASO DELMASTRO (UNDESIGN) ADIMEMBER
materials
Aluminium, ABS, LED, Forex, adhesive PVS film, metal pallets.
Company Contacts
Comitato Italia 150
10121 Torino (TO) - IT
TEL. +39 0115539600
www.italia150.it
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