IDENTITÀ E STORYTELLING DEL PARTITO DEMOCRATICO
BY FF3300 VISUAL ARTS & DESIGN, MOLOTRO TYPE DESIGN
FOR PARTITO DEMOCRATICO
This project was intended to rectify a state of uncertainty and communicative chaos concerning the visual identity of the Democratic Party, evidenced by the multiplicity of visual languages currently used throughout the whole national territory. The focal point of the work was the definition of a coherent and flexible identity system, capable of covering the whole country while maintaining PD brand recognition. The communication strategy used aimed at achieving a communicative output consistent with the material produced by the Secretary General, and characterized by a recognizable homogeneity of languages: to achieve this, it was planned to provide all members, committees, and political clubs throughout Italy with a media kit, complete with tools and rules for use. The project was developed in several phases: the first was centered on the careful definition of the strategy of branding and storytelling, followed by an optimization of the visual identity of the Democratic Party and then the design and implementation of a specific typeface: the heart and soul of the whole project. In the final phase, through a series of experiments using the typographic character designed, a variety of visual outputs were developed, including the logo Bersani 2013 and the campagna Primarie del centro sinistra (primary Centre-Left campaign). The draft definition of the new identity is still in progress.
IDENTITÀ E STORYTELLING DEL PARTITO DEMOCRATICO
by FF3300 Visual Arts & Design, Molotro Type Design
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Name
IDENTITÀ E STORYTELLING DEL PARTITO DEMOCRATICO
Type
Identity design, communication tools, cross-media strategies.
client
PARTITO DEMOCRATICO
designer
ALESSANDRO TARTAGLIA, NICOLÒ LOPRIENO,
CARLOTTA LATESSA (FF3300 VISUAL ARTS & DESIGN)
with ROBERTO ARISTA, EUGENIO IORIO,
LUCIANO PERONDI (MOLOTRO TYPE DESIGN)
materials
Different types of media, according to the communication tools selected.
Company Contacts
Partito Democratico
00187 Roma (RM) - IT
TEL. +39 06695321
www.partitodemocratico.it
Designer Contacts
FF3300 Visual Arts & Design
www.ff3300.com

Molotro Type Design
www.molotro.com

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