GIUSEPPE PASQUALI E IL CASO FORMA & MEMORIA
BY CLAUDIO ANDREOLI, ANNA LUCIA DI DIO, MILLY MILLESIMI
FOR L’ERMA DI BRETSCHNEIDER
This book tells the story of Giuseppe Pasquali, architect, designer and founder in 1981 of Magazzini Forma & Memoria, a studio and multidisciplinary laboratory which helped to spread the culture of industrial design within the broader Roman context, becoming an emblematic case of its own. The attempt, as George Mason writes in the preface, "was to make the so-called 'Roman design' less provincial (...), even perhaps having the pretext of trying to start a new pedagogical attempt and thus trying to 'educate' the Romans who, as we know, are, and remain, in essence, uneducable." As a result, what was created and produced by Magazzini remains essentially as examples of craft production which if not actually artistic, are very close to what was created by the Vienna Wiener Werkstätte. The products resulting from this experience were above all prototypes or one-off pieces, intended more to be absorbed by an exclusive artistic inner circle than the wider commercial consumer market. The second Magazzini season coincided with the transfer of the operational headquarters to the premises of an abandoned printing works, and was characterized by the search for a new relationship between architecture and industrial archeology. At the same time Magazine was born, a journal intended to accompany the new Magazzini adventure and of which this volume provides a complete and careful account.
GIUSEPPE PASQUALI E IL CASO FORMA & MEMORIA
by Claudio Andreoli, Anna Lucia Di Dio, Milly Millesimi
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Name
GIUSEPPE PASQUALI E IL CASO FORMA & MEMORIA
Type
Book
publisher
L'ERMA DI BRETSCHNEIDER
author
CLAUDIO ANDREOLI, ANNA LUCIA DI DIO, MILLY MILLESIMI
design and graphic production
ANNA LUCIA DI DIO
printing techniques
Paperback
format
13,5 x 21 cm - 352 pp
printer
TIPOGRAF, ROMA
Company Contacts
L’Erma di Bretschneider
00193 Roma (RM) - IT
TEL. +39 066874127
www.lerma.it
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