The “Pesto Genovese al Mortaio®” World
Championship as an initiative to develop the area
through the promotion of excellence, gastronomic and
cultural traditions. A coordinated regional marketing
and multi-channel communication strategy that involves
competitors from around the world competing in the
preparation of pesto sauce in the traditional way. An
opportunity to rediscover the ways of using old tools
that are a typical part of the identity of the region. The
event is structured to be an international communication
platform of interest to journalists, bloggers, experts and the
simply curious.
GENOA PESTO WORLD CHAMPIONSHIP
by Associazione Culturale dei Palatifini
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Name
GENOA PESTO WORLD CHAMPIONSHIP
Type
Competition
Client
Associazione Culturale dei Palatifini
DESIGNER
Associazione Culturale dei Palatifini
Company Contacts
Associazione Culturale dei Palatifini
Via San Luca, 4/14 sc.C
16123 Genova - IT
TEL. 00390102476926
www.pestochampionship.it
info@pestochampionship.it
Designer Contacts
Associazione Culturale dei Palatifini
www.pestochampionship.it
info@pestochampionship.it

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