ORIGAMI ITALIANI
BY CHEF RUBIO, FILIPPO PROTASONI, CIRCUS
FOR TU.MA.GA.
Created from Chef Rubio’s intuition, Origami Italiani is a system that integrates product, communication and strategy in the world of filled fresh pasta. It is aimed at small local pasta factories, providing them with a simple tool for a new approach to a traditional product such as stuffed tortelli: the perfect food for a quick meal at home, without sacrificing the quality of what we eat. The system revolves around packaging that replaces the classic paper tray, offering a more practical and contemporary way of carrying the pasta whether in the backpack, the shopping bag or the bicycle basket. The packaging, supplied in the form of large 50-sheet notepads, can be stressed without compromising the contents which are well protected even when moved through 360°.
ORIGAMI ITALIANI
by Chef Rubio, Filippo Protasoni, Circus
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Name
ORIGAMI ITALIANI
Type
food design
CLIENT
Tu.Ma.Ga.
DESIGNER
Chef Rubio, Filippo Protasoni, Circus
COLLABORATORS
Enrico Zanetti, Francesca Pagliacci, Maria Letizia Tedeschi, Andrea Valianti, Pierpaolo Perrotta
MATERIALS
the packaging is made of Arjowiggins 350 g polyethylene paper for food use; the assembly system consists of two metal eyelets and an elastic band.
TECHNOLOGIES
die-cutting, creasing, poly-coating and offset printing for paper; laser welding for the elastic band.
DIMENSIONS
38 (l) × 6 (d) × 6 (h) cm
PATENT
registration for multiple model no. 402017000052743 of the 05/16/17 with the title: “Packaging for food products” with the name TUMAGA S.r.l. (I0170279).
Company Contacts
Tu.Ma.Ga.
- IT
Designer Contacts
Chef Rubio

Filippo Protasoni

Circus

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