BELLA DENTRO
BY CAMILLA ARCHI, LUCA BOLOGNESI
FOR BELLA DENTRO
In order to fight fruit and vegetable waste right at its origins, the Bella Dentro project gives value to fruit and vegetables that are good and “beautiful inside” but which for some exterior defect or off-standard size remain un-picked and which go to waste. The program therefore expresses a real alternative supply chain, which involves producers on the one hand (from which it buys products that would otherwise remain unsold) and restaurants, companies or individuals in Milan on the other hand who buy vegetables that are “beautiful inside” at a convenient price via travelling sales staff. In this way, managing surpluses is no longer just an act of generosity on the part of players in the supply chain but an opportunity for profit and convenient purchasing. The project is also innovative at the cultural level, in revolutionizing the “beautiful = good” paradigm, responsible for a large amount of food waste.
BELLA DENTRO
by Camilla Archi, Luca Bolognesi
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Name
BELLA DENTRO
Type
food design
CLIENT
Bella Dentro
DESIGNER
Camilla Archi, Luca Bolognesi
SUSTAINABLE PARAMETERS
An alternative supply chain project in the form of a service that combats fruit and vegetable waste, giving value to perfectly good fruit and vegetables that remain un-harvested on account of some visual defect or non-standard size and thereby go to waste. The project involves restaurateurs and producers purchasing from travelling sales staff at reduced costs.
Company Contacts
Bella Dentro
- IT
Designer Contacts
Camilla Archi

Luca Bolognesi

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