Stand for the company’s participation at the
2014 Salone del Mobile. The exhibition layout consists
of a series of cubes in various sizes that develop upward
changing in size, occupying the space with lightness
and dynamism. The volumes that open up in succession,
defined only by a delicate wireframe outline and subtle
graphic layouts, reveal and draw attention to their
content by highlighting the ten families of products
presented. In the upper level cubes the isolated
products broken down into their component parts give a
sense of sudden and dynamic movement, drawing
attention to details, components and materials.
The products exhibited are thus presented as a double
display: one on the ground, accessible and directly
available and another suspended in the air, creating a
delightful scenic landscape of the whole set-up. The space
is regulated by a setting consisting of canopies, lighting and
video graphics.
FLYING BOXES
by Ico Migliore, Mara Servetto - Migliore + Servetto Architects
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Name
FLYING BOXES
Type
Trade show stand.
Client
Pedrali
designer
Ico Migliore, - ADIMEMBER
Mara Servetto
- Migliore + Servetto Architetti Associati
Materials
Metals, fabrics.
Technologies
Machining processes,
construction techniques.
Company Contacts
Pedrali
SP 122
24050 Mornico al Serio, Bergamo - IT
TEL. +39 035 83588
www.pedrali.it
info@pedrali.it
Designer Contacts
Ico Migliore, Mara Servetto - Migliore + Servetto Architects
www.miglioreservetto.com

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