Táfaruci is a company that specializes in the production of design chairs and other furniture. While keeping the brand unchanged as required by the customer, the new visual revolves around the design of a visual language able to break away completely from that previously used by the company. Through the flow of images and calligraphy, the visual language exceeds the objective description in favour of a freer and more unconventional approach. Each product has its own story, while the calligraphy and the setting change depending on the object being described thus moving away from the traditional presentation of the company catalogue as little more than a list. The result is an ongoing stream of stories that invites you to read them differently, like a magazine to browse interactively.
YOU+ME=YUME
by Studio +Fortuna - Paola Fortuna, Gloria Zanotti
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Name
YOU+ME=YUME
Type
Corporate identity.
CLIENT
Táfaruci design
DESIGNER
Paola Fortuna, Gloria Zanotti – Studio +fortuna
Collaborators
Scilla Mantovani (artistic direction), Marco Covi (photographs), Francesca Giubilei (text), Wasabit (web development)
Materials
For the catalogue: Divina paper, Gruppo Cordenons
Company Contacts
Tàfaruci Design
Udine (UD) - IT
TEL. +39 0432997038
Designer Contacts
Studio +Fortuna - Paola Fortuna, Gloria Zanotti
www.piufortuna.it

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