BORGO VECCHIO FACTORY
BY PER ESEMPIO, PUSH
FOR PER ESEMPIO
Aimed at a sensitive and marginal area of the city of Palermo, the Borgo Vecchio Factory is a project for social promotion and education based on street art whose objective is to focus on conflicts caused by the dynamics of urban social exclusion in the area concerned. Inhabited mostly by families with serious economic difficulties with an unemployment rate of 40% and widespread illiteracy, the Borgo Vecchio neighborhood suffers from serious social exclusion and a high crime rate. This venture saw the collaboration of the mural/street artist Ema Jons who involved 20 children between the age of 5 and 15 in after-school street art workshops. The drawings and paintings produced during the workshops were used as sketches for the murals created by a large number of people on the facades and walls of homes in the neighbourhood.
BORGO VECCHIO FACTORY
by Per Esempio, Push
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Name
BORGO VECCHIO FACTORY
Type
Social welfare campaign.
CLIENT
Per Esempio
DESIGNER
Push,
Per Esempio
Collaborators
The Piranesi Experience, Edizioni Precarie
Materials
Communication and crowdfunding campaign on the Indiegogo platform; presentation video, mailing list and free gifts (shopping bags, postcards, t-shirts, screen prints and photo catalogues of the project; ad hoc events (musical, cultural, tours of the neighbourhood); dedicated social channels (Facebook, twitter, Instagram) and official Tumblr site for gathering information and photographs about the different activities.
Sustainable parameters
A project for social development targeting a sensitive and marginal area of the city; a non-traditional teaching format based on street-art, to reduce the dynamics of social exclusion and regenerate the urban fabric.
Company Contacts
Per Esempio
Palermo (PA) - IT
TEL. +39 0917734245
www.peresempionlus.org
Designer Contacts
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