The supermarket proximity format for Borello Supermarkets is characterized by flexibility, the ease of the purchase experience and the replicability of different surfaces. The project focuses on several points: from the identification of the location to the creation of the store, from a detailed study of the corporate image and the elements of the digital strategy up to staff training. The visual identity of the format comes from the interpretation of the traditional typical tablecloth cross-stitch embroidery, which brings the values of craftsmanship and attention to detail with it. In order to give a feeling of warmth to the atmosphere materials such as wood and dark tones were preferred in contrast to scenic lighting and highly decorative light-coloured floors.

FORMAT DI PROSSIMITÀ BORELLO SUPERMERCATI
by CEAN