Fact: the world gross domestic product amounts to around $76,000 billion, of which, on a global average, about 30% refers to goods manufacturing and 70% services. The developed countries have a service economy of around 80% with peaks of up to 90% in Hong Kong; in the BRIC zone, the percentage goes from 43% in China to 62% in Brazil. These figures underline the importance of the service economy on a global scale. The question of Service Design has been under discussion for almost thirty years, but precious little has been done, notwithstanding the tremendous amount of theory and written material produced. The world of training and education is, in a certain sense, the mirror of this real-world situation: courses have been developed and set up, but genuine outlets and openings are still rare. The D4SB project is intended to be a pragmatic response, in line with the assumption that design is first of all a hands-on practice, and then a discipline. The need to initiate a general procedure was the impetus for the creation of a Masters in D4SB that the IED has developed in collaboration with Prof. Muhammad Yunus’s Grameen Creative Lab. The didactic course has been developed via Colombia, India and Bangladesh, and in the field experience is aimed at the health and education assistance area. As often happens, and only in the really fortunate cases, reality has overtaken theoretical learning, modifying it and implementing real changes, frequently very different from the same theoretical knowledge, which is both abstract but necessary for real work to begin. The first Master has not yet brought about the establishment of projects directly in place, but it has been useful in setting up the basis for defining the learning by doing approach to be adopted in the near future.
D4SB
by Istituto Europeo di Design
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Name
D4SB
Type
Master in Design for Social Business
CLIENT
IED ISTITUTO EUROPEO DI DESIGN - ADIMEMBER
CARLO FORCOLINI - ADIMEMBER
DESIGNER
IED ISTITUTO EUROPEO DI DESIGN - JURGEN FAUST, MASSIMO RANDONE;
GRAMEEN CREATIVE LAB - PROF. MUHAMMAD YUNUS
Company Contacts
Istituto Europeo di Design IED Milano
20135 Milano (MI)
+39 025796951

Istituto Europeo di Design IED Roma
00182 Roma (RM)
+39 067024025

www.ied.it

Designer Contacts
Istituto Europeo di Design
www.ied.it

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