CRITICA PORTATILE AL VISUAL DESIGN
BY RICCARDO FALCINELLI
FOR GIULIO EINAUDI EDITORE
The text attempts to recreate the
disciplinary boundaries and critical points in the world of
visual design through a rereading of some key experiences
in its history from the invention of printing using movable
type to the contemporary context permeated by social
networks and continuous hyper-exposure to messages,
images and data. In this way the essay becomes an
opportunity to update the definitions of those same areas
of the discipline that no longer coincide with traditional
‘graphic design’ but which instead broaden out to include a
range of knowledge and subjects, touching on and
combining with different themes and different areas of
know-how; from audio-visual to politics, from semiotics to
marketing. Visual design thus becomes the science and art
of informing, narrating and seducing in a sometimes multisensory
and simultaneous manner.
CRITICA PORTATILE AL VISUAL DESIGN
by Riccardo Falcinelli
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Name
CRITICA PORTATILE AL VISUAL DESIGN
Type
Essay
Publisher
Giulio Einaudi Editore
Author
Riccardo Falcinelli
Print techniques
Two colour offset printing. Black and 3115U Pantone
turquoise.
Materials
Paper
Format
12,7 x 19,7 cm - pp 272
Printer
Elcograf
Company Contacts
Giulio Einaudi Editore
10121 Torino (TO) - IT
TEL. +39 01156561
www.einaudi.it
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