This work concerns a graphic project which represents the coordinated image of the famous Altamura Bread Consortium, the only bakery product able to display the DOP (Protected Designation of Origin) certification. The first phase of the study involved the identification of a new logo, developed around the use of an ambigram based on the CPDA (Altamura Bread Consortium) acronym. The selected components, applied as recurring elements of the new visual identity, are based on the main diagonal marks of the brand, while the choice of colours evoke the warmth and fragrance of freshly baked bread. The project also plans to reintroduce the ancient tradition of imprinting a recognition mark on freshly made hot bread, using the new logo as a branding trade mark to carry out this function.
CONSORZIO PANE DI ALTAMURA
by Nico Polidori, Ioana Popescu, Tommaso Priore
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Name
CONSORZIO PANE DI ALTAMURA
Type
Workshop paper
university school organization
UNIVERSITÀ DEGLI STUDI DELLA REPUBBLICA DI SAN MARINO - ADIMEMBER
Designer
NICO POLIDORI, IOANA POPESCU, TOMMASO PRIORE
year
a.y. 2011-2012
supervisor co-ordinator
MASSIMO PITIS
assistant supervisor
ALESSANDRO TUNNO
Company Contacts
Università degli Studi della Repubblica di San Marino
47890 San Marino - SM
TEL. +38 0549883633
http://disegnoindustriale.unirsm.sm
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